TIM COLEMAN
DESIGN
Here's a selection of my favourite Stratco catalogues that I worked on. I have fond memories of setting up the scenes and working with fantastic people to bring my ideas to life.
Each catalogue started with a timeline that was run to strict monthly print deadlines. Page allocations and catalogue flat plans were created so that all the products could be placed in accordance with the theme. Site inspections were done for each of the photo-shoots and then talent, locations, transport, stylists and each scene were organised. Often I installed fences or flooring, moved furniture or stocked sheds with Stratco products.
A favourite image is the one with the two boys blowing leaves where two minutes beforehand it was raining and the boys were under umbrellas.
Tony Vass or Simon Casson did all the beautiful photography and once the imagery was shot it was back to the studio to oversee the design of the catalogues. Working with very talented graphic designers, Jessica Boitcheff, Caroline Ianeri and Julia Marino, the catalogues were transformed into up to seven versions for different states with up to 40 pages in each. With two drops per month and two covers for each, plus internal pages, well... we were busy!
A BIG Thank You to Kris Powell and Paul Clode who I worked with at Stratco during the production of the catalogues. Kris for believing in my crazy ideas and Paul for keeping me honest! They're both good guys.
























